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PS3 price cut unlikely?

Rising sales might disuade Sony

About as official as... something that isn't in any way whatsoever official, we today hear from Lazard Capital analyst Colin Sebastian that a PS3 price cut is looking increasingly unlikely this year.

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Mediocre sales have in the past seen chin-wagging about the possibility that a cut might be used to heighten interest, but our opinionated business pal tells us that this is less likely now sales are increasing.

"Console market share appears to be less of a priority; price cut less likely," he's quoted by VG247 as stating.

"On its earnings call, Sony management indicated the company is now more focused on achieving profitability in the PlayStation segment and rolling out online services (e.g., PlayStation Home) rather than chasing unit market share vs. Microsoft and Nintendo. Importantly, management comments also suggest that a price cut is less likely on the PS3 this year, at least in the near term."